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Melissa Hughes
- Oct 5, 2023
- 3 min
The Pleasure-Pain Balance
In simplest terms, pleasure and pain guide everything we do - avoid pain or gain pleasure. We need both to survive.
Melissa Hughes
- Oct 1, 2023
- 4 min
Are You a Victim of the "Costco Effect"?
Neuromarketing strategies use an assortment of psychological tricks, or priming, to get you to spend more money than you plan.
Melissa Hughes
- Sep 24, 2023
- 3 min
Storytelling Changes our Brain and our Behavior
Do you think a scientist could predict how generous someone is likely to be simply from examining brain chemistry? Recent studies say YES!
Melissa Hughes
- Sep 13, 2023
- 5 min
Embodied Cognition: Mind Games that Trick the Brain
The brain thinks in metaphors that have a powerful influence on the way we think and act. It's called embodied cognition and it's powerful
Melissa Hughes
- Sep 12, 2023
- 4 min
Is Emotional Contagion Hijacking your Team?
Comprehensive research has discovered “emotional contagion.” Simply put, we don't just coexist; we share the human condition.