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Addicted to Email? Your Brain Is Wired for It
Peek inside the neuroscience of email overload—how dopamine, cortisol, and multitasking hijack your brain. Learn science-backed hacks to reclaim focus and productivity.
May 184 min read
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Understanding First Impressions: The Science Behind Instant Judgement
With every new encounter, you form an immediate impression and another person's immediate impression of you is formed.
May 13 min read
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Emotional Contagion in Hospitality: How Nonverbal Communication Shapes Guest Experiences
Whether it’s a hotel, restaurant, or resort, the collective energy of the staff shapes the overall guest perception. Positive emotions are infectious, but so are negative ones.
Emotional contagion—the psychological phenomenon where people unconsciously "catch" the emotions of others—plays a profound role in hospitality.
Apr 213 min read
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Mind Over Matter: It's not woo-woo science (It's a thing!)
Many think of phrase "mind over matter" as a miraculous paranormal construct. Research shows it's much more than woo-woo science.
Apr 63 min read
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What the #$@*! was I Thinking?!
Neuroscientists have found an inverse relationship between the amygdala and the neocortex. We don't do our best thinking when we're stressed
Mar 284 min read
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The Zeigarnik Effect: The Science of Ghosting and How it Messes with Your Brain
You’ve probably felt it—that awful sting when someone just vanishes. No explanation. No closure. Just silence. It’s called ghosting, and while it feels personal, it’s actually deeply neurological. The ambiguity of ghosting fuels self-doubt, anxiety, and rumination. Studies show that unclear endings can actually hurt more than clear rejection because our brains crave resolution. But what’s really happening in your brain when you’re left hanging? The Zeigarnik Effect.
Mar 243 min read
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Pay Attention to What You Pay Attention To
Is your glass half full or half empty? What we pay attention to has great influence over our thoughts, behaviors and brain chemistry.
Mar 13 min read
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From Grunge to Gray Matter: The Decade of the Brain Changed the World
The 90s is often remembered as a decade of peace and prosperity. Discover how the 1990s sparked a neuroscience revolution. From breakthroughs in neuroplasticity to fMRIs, explore how this pivotal era rewired our understanding of learning, memory, and mental health.
Mar 12 min read
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The Science Behind Tipping: Understanding the Psychology of Gratuity
Tipping. It's the little social contract that lives at the end of every restaurant meal. But studies show, it's not just about the service. There are hidden psychological levers that subconsciously influence tipping behavior. Here are six science-backed insights that can help turn good service into generous gratuity.
Mar 13 min read
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How Fear Hijacks the Brain
Have you ever had a "what was I thinking moment?" that you regretted later? Chances are pretty good that you were not thinking at all.
Mar 12 min read
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Are You a Victim of the "Costco Effect"?
Have you ever walked into Costco planning to buy just one or two things and walked out with a cart full of stuff you don't need? Discover the Costco Effect—how anchoring, scarcity, and priming trick your brain into overspending. Learn the psychology behind shopping smarter.
Mar 14 min read
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Micro-Dosing Joy: A Simple Brain Hack to Beat Stress
Stress is an inevitable part of life. But for some, it’s a major distraction. The good news is there is a simple brain hack to combat it.
Feb 263 min read
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Step away from the Keyboard and Pick up a Pen: Handwriting Rewires Your Brain
Putting pen to paper does more than just record your thoughts. It actually rewires your brain and improves cognition and memory!
Feb 253 min read
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The Fake Dopamine Trap
Our world is built to flood your brain with fake dopamine. The problem is fake dopamine burns out quickly and keeps you chasing another hit.
Feb 133 min read
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Hedonic Adaptation: Why Money Won't Buy Happiness
Maybe you've dreamed about how happy you'd be winning the lottery. Not so fast... Research shows that material possessions and financial gains only give us a temporary boost in happiness.
Feb 14 min read
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The Spotlight Effect: How to Stop Thinking Everyone Is Watching You
The human brain is wired for self-relevance. When we evaluate social situations, our default setting is to assume people are watching us.
Jan 312 min read
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From "Fake it 'til you Make it" to "You've Got This!"
Confidence can be elusive and there are times we all wish we had more. You’re stronger than you think—and your brain is already on board.
Dec 15, 20243 min read
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Why we Fear Change (and how to overcome it)
The brain hates change! We typically react to new experiences with fear. There are some easy ways to overcome that fear and embrace change.
Dec 11, 20244 min read
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Sound Bites: How sound influences our perception of taste
Does what we hear change how we taste? Science says YES! Flavor perception is multi-sensory. Sound can enhance or diminish what we taste.
Dec 6, 20243 min read
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The Power of Hope
Hope is powerful. It doesn't just profoundly change the way we see the world, it also changes the structure and function of the brain.
Nov 20, 20243 min read
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