Learn how the framing effect shapes guest perception in restaurants and hospitality. Discover practical, brain-based language shifts that reduce friction, calm busy shifts, improve service recovery, and create memorable guest experiences—without changing policies or operations.

Have you ever walked into Costco planning to buy just one or two things and walked out with a cart full of stuff you don't need? Discover the Costco Effect—how anchoring, scarcity, and priming trick your brain into overspending. Learn the psychology behind shopping smarter.

Psychological anchors are powerful influences over our decisions and perceptions. They are everywhere and we rarely even notice them.