neuromarketing | Neuro Nugget

Dec 13 min read

The Deceptive Power of The Decoy Effect

The decoy effect is one of the best known biases violating rational thought. And it has a powerful impact on the decisions we make.

Feb 13 min read

Neuromarketing: To Buy or Not to Buy

Neuromarketing is in its infancy, but we are learning a lot about unconscious factors that persuade us to buy or not. The right packaging c

Apr 27, 20234 min read

Why Personalized Consumer Experiences are so Sticky

Customers value the experience more than the brand. When that experience is personal, it's more meaningful and memorable.

Jan 20, 20224 min read

Restaurant Science: The Magic of Menus and Music

From the menu to the music to the server, the brain begins tasting the food long before it even reaches the lips.

Dec 22, 20191 min read

How Retailers Use Music to Influence Spending

Strategic overhead and in-store music can keep customers in-store longer and increase purchase intent.