neuromarketing | Neuro Nugget

Neuromarketing: To Buy or Not to Buy

Neuromarketing is in its infancy, but we are learning a lot about unconscious factors that persuade us to buy or not. The right packaging c

Why Personalized Consumer Experiences are so Sticky

Customers value the experience more than the brand. When that experience is personal, it's more meaningful and memorable.

Restaurant Science: The Magic of Menus and Music

From the menu to the music to the server, the brain begins tasting the food long before it even reaches the lips.

How Retailers Use Music to Influence Spending

Strategic overhead and in-store music can keep customers in-store longer and increase purchase intent.

Have You Been Deceived by the Decoy Effect?

There’s a particularly cunning pricing strategy that marketers use to get you to switch your choice from one option to a more expensive one