Cognitive Bias

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Mar 17
4 min

The Flawed Brain that Tricks the Mind

When you hear the word bias, what comes to mind? Racial prejudice? Maybe you think of mainstream media or a particular political persuasion.

Melissa Hughes

Sep 3, 2020
4 min

You've Been Framed!

There is a wealth of research that shows how the way information is framed significantly influences our perception of it.

Fundamental Attribution Error: Why We Judge Others Unfairly

Melissa Hughes

Aug 19, 2020
4 min

Fundamental Attribution Error: Why We Judge Others Unfairly

Do you ever cut yourself a break while holding others 100 percent accountable? It's fundamental attribution error and we all do it.

Us vs Them and the Fight over Face Masks

Melissa Hughes

Aug 10, 2020
4 min

Us vs Them and the Fight over Face Masks

Have you ever met someone and instantly liked or maybe disliked that person? We’d all like to think that we make sound judgments about oth

Melissa Hughes

Feb 21, 2020
4 min

Why Facts Don't Win Arguments

Three unconscious biases at work that may be influencing our sense of "rightness" when confronted with conflicting evidence.

Melissa Hughes

Nov 14, 2019
3 min

Confident or Cocky?

highly confident people are perceived to be more intelligent and successful. But there are 3 pitfalls to overconfidence you should know.

Melissa Hughes

Nov 14, 2019
2 min

The Science of Super Bowl X

While the Cowboys and Steelers were fighting for Super Bowl X, researchers were studying the fans and discovered something fascinating.

Those Invisible Forces that Make Us Predictably Irrational

Melissa Hughes

Oct 25, 2019
3 min

Those Invisible Forces that Make Us Predictably Irrational

A cognitive bias is a systematic deviation from rational judgment that often leads to lead to perceptual distortion, inaccurate judgment, il

Melissa Hughes

Aug 28, 2019
2 min

So, you say you're not biased?

While most of us believe we are ethical and unbiased, over 1,000 studies in the past 10 years prove we all have biases.

Melissa Hughes

Aug 16, 2019
4 min

Think You're All That? Think Again

The Dunning-Kruger Effect refers to an inverse correlation between knowledge or skills for a task and the confidence to complete that task.

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