Scarcity is one of the most powerful motivators in consumer behavior. When something is limited, rare, or exclusive, our brains light up with desire. Behavioral scientists call it reactance theory : we don’t just want the thing—we want it more when we think it might disappear.

Contrarian thinking is about challenging the status quo, going against the grain, and seeing opportunities where others see obstacle.

Psychological anchors are powerful influences over our decisions and perceptions. They are everywhere and we rarely even notice them.

The human brain is wired for self-relevance. When we evaluate social situations, our default setting is to assume people are watching us.

Whether you define happiness as a state of being or an emotion, research shows that our happiness is directly correlated with curiosity.

Studies show we gravitate toward occupations and lifestyles that fit our names.It sounds incredibly narcissistic, but the research is clear.

Consensus decision-making sits just on the edge of groupthink, and it's the best way to keep the best brain power ... away from the team.

Confident people are perceived to be more competent. But there is a difference between confident and arrogant and 3 pitfalls to avoid.

Do you think retailers have the power to prime your brain? More likely than not, it happened the last time you went to the grocery store.

Understanding the power of the peak-end effect empowers hospitality businesses to create memorable guest experiences.

Social proof shows up in every aspect of our behavior and decisions. What other people say, think and do are powerful motivators.

There are many psychological forces that influence decision making. The Sunk Cost Fallacy is a powerful and sometimes costly trap.

New research suggests people are open to opposing thoughts when they come from a place of personal experience, not facts.

In 2005, a group of outgoing twenty-somethings were about to embark upon the opportunity of a lifetime. They had signed up for a reality...

Understanding how bias changes the brain - quirks in the way we think and the way we think we think.

Despite the leaps and bounds we’ve made in understanding cognition and human behavior, decision-making is quirky.

Have you ever noticed how many things come in threes? The 3 little pigs, 3-ring circus, 3rd time is a charm. The brain loves threes!

We'd all like to think our thoughts and decisions result from a conscious deliberate process. But, research says otherwise.

Have you ever walked into Costco planning to buy just one or two things and walked out with a cart full of stuff you don't need?

The brain thinks in metaphors that have a powerful influence on the way we think and act. It's called embodied cognition and it's powerful