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Compared to What? The Power of the Contrast Effect
Discover how the Contrast Effect influences your decisions, from pricing to perception. Learn the brain science behind this powerful cognitive bias and how it impacts marketing, leadership, and everyday choices.
Jul 83 min read


Predictably Irrational: Cognitive Biases that Hijack Your Brain (and What to Do About It)
As incredible as the brain is, it’s also incredibly flawed. We all have biases that make us irrational, and they are completely predictable. Explore how cognitive biases like confirmation bias and anchoring affect leadership decisions, team dynamics, and workplace culture. Learn the neuroscience behind better decision-making and how to lead with more clarity, objectivity, and impact.
Jun 303 min read


The Expectation Effect: How Belief Impacts Cognitive Performance
Your brain is listening. The question is: what are you telling it? One of the most powerful forces behind improvement may not be the app, the supplement, or the new habit. It may be your expectation.
Jun 63 min read


Why Fake News Fools Smart People
Discover why even smart people fall for fake news. Learn how cognitive biases like the illusory truth effect and availability heuristic shape belief, memory, and misinformation. A must-read for anyone who values critical thinking and media literacy.
Jun 34 min read


Don't Fall into the Sunk Cost Trap
Don’t Fall into the Sunk Cost Trap – expose how the sunk cost fallacy hijacks smart decision‑making, keeping us stuck long after logic says “move on.” Discover the cognitive bias that makes you stick with bad investments—be it time, money, or emotion—and unlock a neuroscience‑based strategy to break free, cut losses, and step boldly into choices that truly serve your future.
May 243 min read


"Only a Few Left!” — 5 Smart Ways Hospitality Pros Use the Scarcity Effect to Drive Business
Scarcity is one of the most powerful motivators in consumer behavior. When something is limited, rare, or exclusive, our brains light up with desire. Behavioral scientists call it reactance theory : we don’t just want the thing—we want it more when we think it might disappear.
Apr 13 min read


Contrarians: Not Your Average Thinkers
Contrarian thinking is about challenging the status quo, going against the grain, and seeing opportunities where others see obstacle.
Mar 184 min read


The Power of Psychological Anchors
Psychological anchors are powerful influences over our decisions and perceptions. They are everywhere and we rarely even notice them.
Mar 13 min read


The Spotlight Effect: How to Stop Thinking Everyone Is Watching You
The human brain is wired for self-relevance. When we evaluate social situations, our default setting is to assume people are watching us.
Jan 312 min read


Inquiring Minds are Smarter... and Happier!
Whether you define happiness as a state of being or an emotion, research shows that our happiness is directly correlated with curiosity.
Jan 133 min read


Does Your Name Determine Your Future?
Studies show we gravitate toward occupations and lifestyles that fit our names.It sounds incredibly narcissistic, but the research is clear.
Dec 23, 20246 min read


The Psychology of Groupthink and the Dangerous Desire for Consensus
Consensus decision-making sits just on the edge of groupthink, and it's the best way to keep the best brain power ... away from the team.
Dec 1, 20245 min read


Confident or Arrogant?
Confident people are perceived to be more competent. But there is a difference between confident and arrogant and 3 pitfalls to avoid.
Oct 31, 20244 min read


The Power of Psychological Priming
Do you think retailers have the power to prime your brain? More likely than not, it happened the last time you went to the grocery store.
Oct 1, 20244 min read


The Sneaky Influence of the Peak-End Effect in Hospitality
Understanding the power of the peak-end effect empowers hospitality businesses to create memorable guest experiences.
Sep 19, 20244 min read


The Persuasive Power of Social Proof
Social proof shows up in every aspect of our behavior and decisions. What other people say, think and do are powerful motivators.
Jun 15, 20246 min read


Facts Don't Win Arguments. Here's what Does
New research suggests people are open to opposing thoughts when they come from a place of personal experience, not facts.
May 1, 20243 min read


Space Cadets: The Biggest Reality TV Prank in History
In 2005, a group of outgoing twenty-somethings were about to embark upon the opportunity of a lifetime. They had signed up for a reality...
May 1, 20243 min read


How Bias Changes the Brain
Understanding how bias changes the brain - quirks in the way we think and the way we think we think.
Apr 2, 20244 min read


The Most Common Decision-Making Trap
Despite the leaps and bounds we’ve made in understanding cognition and human behavior, decision-making is quirky.
Mar 22, 20243 min read