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How the Brain Forms First Impressions
With every new encounter, you form an immediate impression and another person's immediate impression of you is formed.
May 13 min read
327


Embracing Imperfection: The Story of "Oops! I Dropped the Lemon Tart"
The human brain is wired for story. When you wrap your message in a compelling story—whether you’re serving dinner, teaching students, or giving a Monday morning sales pitch—it sticks. Stories spark sensory regions, emotional networks, even mirror neurons that make us feel as if we’re in the story.
Apr 143 min read
3,249


The Expectation Effect: How Belief Impacts Cognitive Performance
Your brain is listening. The question is: what are you telling it? One of the most powerful forces behind improvement may not be the app, the supplement, or the new habit. It may be your expectation.
5 days ago3 min read
4


Multisensory Dining Experiences: The Secret Science Behind Memorable Meals
Eating is one of the most multisensory parts of our day. But, did you know that the brain tastes the food long before it passes the lips?
6 days ago4 min read
106


7 Scientifically Proven Ways to Tame Anxiety and Restore Peace
Feeling overwhelmed, anxious, or stuck overthinking things? You’re not alone. Over 40 million U.S. adults struggle with anxiety each year.
Jun 14 min read
18


The Goodbye Kiss: How Restaurateurs Leave a Lasting Impression
The concept of "Now or Never" is a powerful motivator in the realm of consumer behavior. When something is limited, rare, or exclusive, our brains light up with desire. Behavioral scientists call it reactance theory: we don’t just want the thing—we want it more when we think it might disappear.
May 63 min read
57


Color Psychology in Hospitality
Vision is the strongest of our senses. Your brain processes visual information in milliseconds—long before you consciously decide what to order or how to rate the service.
And color is the first flavor your brain tastes.
May 14 min read
27


Emotional Contagion in Hospitality: How Nonverbal Communication Shapes Guest Experiences
Whether it’s a hotel, restaurant, or resort, the collective energy of the staff shapes the overall guest perception. Positive emotions are infectious, but so are negative ones.
Emotional contagion—the psychological phenomenon where people unconsciously "catch" the emotions of others—plays a profound role in hospitality.
Apr 213 min read
10


Emotional Intelligence: EQ for Good or Evil?
While there is a wealth of research that prescribes the recipe for emotional intelligence, the hallmarks of EQ are awareness, focus, and intention. Get started with a few simple attitudes and behaviors that emotionally intelligent people consistently demonstrate.
Apr 213 min read
120


Mind Over Matter: It's not woo-woo science (It's a thing!)
Many think of phrase "mind over matter" as a miraculous paranormal construct. Research shows it's much more than woo-woo science.
Apr 63 min read
76


"Only a Few Left!” — 5 Smart Ways Hospitality Pros Use the Scarcity Effect to Drive Business
Scarcity is one of the most powerful motivators in consumer behavior. When something is limited, rare, or exclusive, our brains light up with desire. Behavioral scientists call it reactance theory : we don’t just want the thing—we want it more when we think it might disappear.
Apr 13 min read
15