With every new encounter, you form an immediate impression and another person's immediate impression of you is formed.

The human brain is wired for story. When you wrap your message in a compelling story—whether you’re serving dinner, teaching students, or giving a Monday morning sales pitch—it sticks. Stories spark sensory regions, emotional networks, even mirror neurons that make us feel as if we’re in the story.

Your brain is listening. The question is: what are you telling it? One of the most powerful forces behind improvement may not be the app, the supplement, or the new habit. It may be your expectation.

Eating is one of the most multisensory parts of our day. But, did you know that the brain tastes the food long before it passes the lips?

Feeling overwhelmed, anxious, or stuck overthinking things? You’re not alone. Over 40 million U.S. adults struggle with anxiety each year.

The concept of "Now or Never" is a powerful motivator in the realm of consumer behavior. When something is limited, rare, or exclusive, our brains light up with desire. Behavioral scientists call it reactance theory: we don’t just want the thing—we want it more when we think it might disappear.

Vision is the strongest of our senses. Your brain processes visual information in milliseconds—long before you consciously decide what to order or how to rate the service. And color is the first flavor your brain tastes.

Whether it’s a hotel, restaurant, or resort, the collective energy of the staff shapes the overall guest perception. Positive emotions are infectious, but so are negative ones. Emotional contagion—the psychological phenomenon where people unconsciously "catch" the emotions of others—plays a profound role in hospitality.

While there is a wealth of research that prescribes the recipe for emotional intelligence, the hallmarks of EQ are awareness, focus, and intention. Get started with a few simple attitudes and behaviors that emotionally intelligent people consistently demonstrate.

Many think of phrase "mind over matter" as a miraculous paranormal construct. Research shows it's much more than woo-woo science.

Scarcity is one of the most powerful motivators in consumer behavior. When something is limited, rare, or exclusive, our brains light up with desire. Behavioral scientists call it reactance theory : we don’t just want the thing—we want it more when we think it might disappear.