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The Power of Psychological Anchors
Psychological anchors are powerful influences over our decisions and perceptions. They are everywhere and we rarely even notice them.
Mar 13 min read
302


The Psychology of Groupthink and the Dangerous Desire for Consensus
Consensus decision-making sits just on the edge of groupthink, and it's the best way to keep the best brain power ... away from the team.
Dec 1, 20245 min read
536


Brain Overload? 6 Ways to Reboot
The human brain is amazing, but you don’t have to be a neuroscientist to know when you're on overload. Here are 5 scientific ways to reboot.
Nov 4, 20243 min read
1,304


Emotional Contagion in Hospitality: How Nonverbal Communication Shapes Guest Experiences
Whether it’s a hotel, restaurant, or resort, the collective energy of the staff shapes the overall guest perception. Positive emotions are infectious, but so are negative ones.
Emotional contagion—the psychological phenomenon where people unconsciously "catch" the emotions of others—plays a profound role in hospitality.
May 83 min read
5


The Goodbye Kiss: How Restaurateurs Leave a Lasting Impression
The concept of "Now or Never" is a powerful motivator in the realm of consumer behavior. When something is limited, rare, or exclusive, our brains light up with desire. Behavioral scientists call it reactance theory: we don’t just want the thing—we want it more when we think it might disappear.
May 63 min read
42


Emotional Intelligence: EQ for Good or Evil?
While there is a wealth of research that prescribes the recipe for emotional intelligence, the hallmarks of EQ are awareness, focus, and intention. Get started with a few simple attitudes and behaviors that emotionally intelligent people consistently demonstrate.
Apr 213 min read
116


The Science of Storytelling - In Hospitality and in Life
The human brain is wired for story. When you wrap your message in a compelling story—whether you’re serving dinner, teaching students, or giving a Monday morning sales pitch—it sticks. Stories spark sensory regions, emotional networks, even mirror neurons that make us feel as if we’re in the story.
Apr 143 min read
3,182


Mind Over Matter: It's not woo-woo science (It's a thing!)
Many think of phrase "mind over matter" as a miraculous paranormal construct. Research shows it's much more than woo-woo science.
Apr 63 min read
70


"Only a Few Left!” — 5 Smart Ways Hospitality Pros Use the Scarcity Effect to Drive Business
Scarcity is one of the most powerful motivators in consumer behavior. When something is limited, rare, or exclusive, our brains light up with desire. Behavioral scientists call it reactance theory : we don’t just want the thing—we want it more when we think it might disappear.
Apr 13 min read
9