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The Power of Music on the Brain and Performance
Thanks to advances in neuroscience, we now know that music doesn’t just move us emotionally—it rewires us biologically. The right song at the right time can elevate your performance, sharpen your focus, or soften your stress. Brainwaves actually sync with music, nudging your body into different physiological states. It's like having a remote control for your mood—one that’s shaped like a Spotify playlist.
Jun 13 min read


Embracing Imperfection: The Story of "Oops! I Dropped the Lemon Tart"
The human brain is wired for story. When you wrap your message in a compelling story—whether you’re serving dinner, teaching students, or giving a Monday morning sales pitch—it sticks. Stories spark sensory regions, emotional networks, even mirror neurons that make us feel as if we’re in the story.
Apr 143 min read


Brain Science of Emojis: Marketing Strategies and Brand Benefits
Discover the surprising brain science behind emojis and how restaurants can use them to boost guest engagement, emotional connection, and brand loyalty. Perfect for World Emoji Day or any day you want to serve smarter.
Jul 143 min read


Left on Read IRL? Why We Hate Being Ignored
Discover the neuroscience behind acknowledgment and why being ignored triggers stress, anxiety, and dissatisfaction. This blog explores how simple human cues—like eye contact and a friendly greeting—can boost trust, connection, and customer experience across every industry. Whether you're in leadership, customer service, or team management, acknowledgment is the underrated superpower your brain (and your people) need.
Jul 92 min read


Compared to What? The Power of the Contrast Effect
Discover how the Contrast Effect influences your decisions, from pricing to perception. Learn the brain science behind this powerful cognitive bias and how it impacts marketing, leadership, and everyday choices.
Jul 83 min read


Building Resilience: Brain-Based Strategies for a world on Fire
Discover why the 2020s are being called the Decade of Resilience. Learn the neuroscience behind stress, adaptability, and emotional strength—and how to train your brain to bounce back from adversity. Backed by behavioral science, explore resilience, neuroplasticity, and mental fitness for leaders, teams, and individuals navigating uncertainty.
Jul 73 min read


Free Yourself from FOMO: Try JOMO Instead
Picture this: you're scrolling through your feed. Everyone seems to be somewhere exotic. Exciting. —sunset rooftop parties, amazing...
Jul 33 min read


Blue Mind, Better Life: How the Beach Rewires Your Brain for Calm and Clarity
There is a wealth of scientific evidence that spending time in nature has a host of mental and physical benefits. Now, recent cutting-edge
Jul 33 min read


Predictably Irrational: Cognitive Biases that Hijack Your Brain (and What to Do About It)
As incredible as the brain is, it’s also incredibly flawed. We all have biases that make us irrational, and they are completely predictable. Explore how cognitive biases like confirmation bias and anchoring affect leadership decisions, team dynamics, and workplace culture. Learn the neuroscience behind better decision-making and how to lead with more clarity, objectivity, and impact.
Jun 303 min read


6 Ways to Stop Procrastinating and Slay your Day
Discover 6 science-backed strategies to beat procrastination, boost productivity, and train your brain to slay your day—no hustle required.
Jun 303 min read


Retrograde Reasoning: The Brain Hack That Solves “Impossible” Problems
Struggling with a massive problem that feels unsolvable? A simple brain hack called Retrograde Reasoning — a proven brain hack used by chess masters, detectives, and entrepreneurs — is a simple way to reverse engineer solutions, and create clarity, confidence, and momentum.
Jun 142 min read