Learn how the brain determines value in restaurants and hospitality. Explore the neuroscience behind guest perception—how dopamine, emotion, and ambiance influence what feels “worth it” and why great experiences outshine price.

Neuromarketing is in its infancy, but we are learning a lot about unconscious factors that persuade us to buy or not. The right packaging c

Consumers will spend more for a brand with an associated ritual because they feel like they are getting a premium product.