Your brain is listening. The question is: what are you telling it? One of the most powerful forces behind improvement may not be the app, the supplement, or the new habit. It may be your expectation.

Eating is one of the most multisensory parts of our day. But, did you know that the brain tastes the food long before it passes the lips?

Feeling overwhelmed, anxious, or stuck overthinking things? You’re not alone. Over 40 million U.S. adults struggle with anxiety each year.

With every new encounter, you form an immediate impression and another person's immediate impression of you is formed.

Whether it’s a hotel, restaurant, or resort, the collective energy of the staff shapes the overall guest perception. Positive emotions are infectious, but so are negative ones. Emotional contagion—the psychological phenomenon where people unconsciously "catch" the emotions of others—plays a profound role in hospitality.

The human brain is wired for story. When you wrap your message in a compelling story—whether you’re serving dinner, teaching students, or giving a Monday morning sales pitch—it sticks. Stories spark sensory regions, emotional networks, even mirror neurons that make us feel as if we’re in the story.

Many think of phrase "mind over matter" as a miraculous paranormal construct. Research shows it's much more than woo-woo science.

Neuroscientists have found an inverse relationship between the amygdala and the neocortex. We don't do our best thinking when we're stressed

You’ve probably felt it—that awful sting when someone just vanishes. No explanation. No closure. Just silence. It’s called ghosting, and while it feels personal, it’s actually deeply neurological. The ambiguity of ghosting fuels self-doubt, anxiety, and rumination. Studies show that unclear endings can actually hurt more than clear rejection because our brains crave resolution. But what’s really happening in your brain when you’re left hanging? The Zeigarnik Effect.

Is your glass half full or half empty? What we pay attention to has great influence over our thoughts, behaviors and brain chemistry.

Tipping. It's the little social contract that lives at the end of every restaurant meal. But studies show, it's not just about the service. There are hidden psychological levers that subconsciously influence tipping behavior. Here are six science-backed insights that can help turn good service into generous gratuity.

Stress is an inevitable part of life. But for some, it’s a major distraction. The good news is there is a simple brain hack to combat it.

Putting pen to paper does more than just record your thoughts. It actually rewires your brain and improves cognition and memory!

Our world is built to flood your brain with fake dopamine. The problem is fake dopamine burns out quickly and keeps you chasing another hit.

Maybe you've dreamed about how happy you'd be winning the lottery. Not so fast... Research shows that material possessions and financial gains only give us a temporary boost in happiness.

The human brain is wired for self-relevance. When we evaluate social situations, our default setting is to assume people are watching us.

There is solid scientific evidence that we can actually rewire the brain with the power of visualizing our success.

Confidence can be elusive and there are times we all wish we had more. You’re stronger than you think—and your brain is already on board.

The brain hates change! We typically react to new experiences with fear. There are some easy ways to overcome that fear and embrace change.

Does what we hear change how we taste? Science says YES! Flavor perception is multi-sensory. Sound can enhance or diminish what we taste.