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Brain Science of Emojis: Marketing Strategies and Brand Benefits
Discover the surprising brain science behind emojis and how restaurants can use them to boost guest engagement, emotional connection, and brand loyalty. Perfect for World Emoji Day or any day you want to serve smarter.
Jul 143 min read


Left on Read IRL? Why We Hate Being Ignored
Discover the neuroscience behind acknowledgment and why being ignored triggers stress, anxiety, and dissatisfaction. This blog explores how simple human cues—like eye contact and a friendly greeting—can boost trust, connection, and customer experience across every industry. Whether you're in leadership, customer service, or team management, acknowledgment is the underrated superpower your brain (and your people) need.
Jul 92 min read


Building Resilience: Brain-Based Strategies for a world on Fire
Discover why the 2020s are being called the Decade of Resilience. Learn the neuroscience behind stress, adaptability, and emotional strength—and how to train your brain to bounce back from adversity. Backed by behavioral science, explore resilience, neuroplasticity, and mental fitness for leaders, teams, and individuals navigating uncertainty.
Jul 73 min read


Free Yourself from FOMO: Try JOMO Instead
Picture this: you're scrolling through your feed. Everyone seems to be somewhere exotic. Exciting. —sunset rooftop parties, amazing...
Jul 33 min read


Blue Mind, Better Life: How the Beach Rewires Your Brain for Calm and Clarity
There is a wealth of scientific evidence that spending time in nature has a host of mental and physical benefits. Now, recent cutting-edge
Jul 33 min read


6 Ways to Stop Procrastinating and Slay your Day
Discover 6 science-backed strategies to beat procrastination, boost productivity, and train your brain to slay your day—no hustle required.
Jun 303 min read


Retrograde Reasoning: The Brain Hack That Solves “Impossible” Problems
Struggling with a massive problem that feels unsolvable? A simple brain hack called Retrograde Reasoning — a proven brain hack used by chess masters, detectives, and entrepreneurs — is a simple way to reverse engineer solutions, and create clarity, confidence, and momentum.
Jun 142 min read


The Expectation Effect: How Belief Impacts Cognitive Performance
Your brain is listening. The question is: what are you telling it? One of the most powerful forces behind improvement may not be the app, the supplement, or the new habit. It may be your expectation.
Jun 63 min read


Multisensory Dining Experiences: The Secret Science Behind Memorable Meals
Eating is one of the most multisensory parts of our day. But, did you know that the brain tastes the food long before it passes the lips?
Jun 54 min read


7 Scientifically Proven Ways to Tame Anxiety and Restore Peace
Feeling overwhelmed, anxious, or stuck overthinking things? You’re not alone. Over 40 million U.S. adults struggle with anxiety each year.
Jun 14 min read


The Power of Music on the Brain and Performance
Thanks to advances in neuroscience, we now know that music doesn’t just move us emotionally—it rewires us biologically. The right song at the right time can elevate your performance, sharpen your focus, or soften your stress. Brainwaves actually sync with music, nudging your body into different physiological states. It's like having a remote control for your mood—one that’s shaped like a Spotify playlist.
Jun 13 min read


Understanding First Impressions: The Science Behind Instant Judgement
With every new encounter, you form an immediate impression and another person's immediate impression of you is formed.
May 13 min read


Emotional Contagion in Hospitality: How Nonverbal Communication Shapes Guest Experiences
Whether it’s a hotel, restaurant, or resort, the collective energy of the staff shapes the overall guest perception. Positive emotions are infectious, but so are negative ones.
Emotional contagion—the psychological phenomenon where people unconsciously "catch" the emotions of others—plays a profound role in hospitality.
Apr 213 min read


Embracing Imperfection: The Story of "Oops! I Dropped the Lemon Tart"
The human brain is wired for story. When you wrap your message in a compelling story—whether you’re serving dinner, teaching students, or giving a Monday morning sales pitch—it sticks. Stories spark sensory regions, emotional networks, even mirror neurons that make us feel as if we’re in the story.
Apr 143 min read


Mind Over Matter: It's not woo-woo science (It's a thing!)
Many think of phrase "mind over matter" as a miraculous paranormal construct. Research shows it's much more than woo-woo science.
Apr 63 min read


What the #$@*! was I Thinking?!
Neuroscientists have found an inverse relationship between the amygdala and the neocortex. We don't do our best thinking when we're stressed
Mar 284 min read


The Zeigarnik Effect: The Science of Ghosting and How it Messes with Your Brain
You’ve probably felt it—that awful sting when someone just vanishes. No explanation. No closure. Just silence. It’s called ghosting, and while it feels personal, it’s actually deeply neurological. The ambiguity of ghosting fuels self-doubt, anxiety, and rumination. Studies show that unclear endings can actually hurt more than clear rejection because our brains crave resolution. But what’s really happening in your brain when you’re left hanging? The Zeigarnik Effect.
Mar 243 min read


Pay Attention to What You Pay Attention To
Is your glass half full or half empty? What we pay attention to has great influence over our thoughts, behaviors and brain chemistry.
Mar 13 min read


From Grunge to Gray Matter: The Decade of the Brain Changed the World
The 90s is often remembered as a decade of peace and prosperity. Discover how the 1990s sparked a neuroscience revolution. From breakthroughs in neuroplasticity to fMRIs, explore how this pivotal era rewired our understanding of learning, memory, and mental health.
Mar 12 min read


The Science Behind Tipping: Understanding the Psychology of Gratuity
Tipping. It's the little social contract that lives at the end of every restaurant meal. But studies show, it's not just about the service. There are hidden psychological levers that subconsciously influence tipping behavior. Here are six science-backed insights that can help turn good service into generous gratuity.
Mar 13 min read