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Hospitality Vibes: The Science of Emotional Contagion and Guest Experience
Discover how emotional contagion shapes the guest experience in restaurants. Learn the neuroscience of vibe, mirror neurons, and emotional mise en place—and how simple rituals like pre-shift pep talks, energy resets, and celebrating micro-wins transform service teams into five-star experiences.
Sep 83 min read


Taylor Swift's 3-Pen Brain Hack
Taylor Swift’s “three-pen trick” shows the brain science of rituals. Discover how context-dependent memory boosts focus, creativity, and performance.
Sep 63 min read


Power Up with a Morning Brain Ritual
Start your day the brain-smart way. Neuroscience shows that simple habits—like gratitude journaling, mindful movement, hydration, and positive self-talk—prime your brain’s chemistry for focus, energy, and resilience. Break free from the vicious cycle of stress and create a virtuous cycle of clarity, motivation, and momentum.
Sep 23 min read


The Power of Visualization
There is solid scientific evidence that we can actually rewire the brain with the power of visualizing our success.
Aug 14 min read


Brain Science of Emojis: Marketing Strategies and Brand Benefits
Discover the surprising brain science behind emojis and how restaurants can use them to boost guest engagement, emotional connection, and brand loyalty. Perfect for World Emoji Day or any day you want to serve smarter.
Jul 143 min read


Left on Read IRL? Why We Hate Being Ignored
Discover the neuroscience behind acknowledgment and why being ignored triggers stress, anxiety, and dissatisfaction. This blog explores how simple human cues—like eye contact and a friendly greeting—can boost trust, connection, and customer experience across every industry. Whether you're in leadership, customer service, or team management, acknowledgment is the underrated superpower your brain (and your people) need.
Jul 92 min read


Building Resilience: Brain-Based Strategies for a world on Fire
Discover why the 2020s are being called the Decade of Resilience. Learn the neuroscience behind stress, adaptability, and emotional strength—and how to train your brain to bounce back from adversity. Backed by behavioral science, explore resilience, neuroplasticity, and mental fitness for leaders, teams, and individuals navigating uncertainty.
Jul 73 min read


Free Yourself from FOMO: Try JOMO Instead
Picture this: you're scrolling through your feed. Everyone seems to be somewhere exotic. Exciting. —sunset rooftop parties, amazing...
Jul 33 min read


Blue Mind, Better Life: How the Beach Rewires Your Brain for Calm and Clarity
There is a wealth of scientific evidence that spending time in nature has a host of mental and physical benefits. Now, recent cutting-edge
Jul 33 min read


The Goldilocks Principle: Finding the Sweet Spot Between Burnout and Boredom
It's no secret that stress is bad for us. But not enough stress may be just as bad. The Goldilocks Rule is key for maximum productivity.
Jul 14 min read


6 Ways to Stop Procrastinating and Slay your Day
Discover 6 science-backed strategies to beat procrastination, boost productivity, and train your brain to slay your day—no hustle required.
Jun 303 min read


Retrograde Reasoning: The Brain Hack That Solves “Impossible” Problems
Struggling with a massive problem that feels unsolvable? A simple brain hack called Retrograde Reasoning — a proven brain hack used by chess masters, detectives, and entrepreneurs — is a simple way to reverse engineer solutions, and create clarity, confidence, and momentum.
Jun 142 min read


The Expectation Effect: How Belief Impacts Cognitive Performance
Your brain is listening. The question is: what are you telling it? One of the most powerful forces behind improvement may not be the app, the supplement, or the new habit. It may be your expectation.
Jun 63 min read


Multisensory Dining Experiences: The Secret Science Behind Memorable Meals
Eating is one of the most multisensory parts of our day. But, did you know that the brain tastes the food long before it passes the lips?
Jun 54 min read


7 Scientifically Proven Ways to Tame Anxiety and Restore Peace
Feeling overwhelmed, anxious, or stuck overthinking things? You’re not alone. Over 40 million U.S. adults struggle with anxiety each year.
Jun 14 min read


The Power of Music on the Brain and Performance
Thanks to advances in neuroscience, we now know that music doesn’t just move us emotionally—it rewires us biologically. The right song at the right time can elevate your performance, sharpen your focus, or soften your stress. Brainwaves actually sync with music, nudging your body into different physiological states. It's like having a remote control for your mood—one that’s shaped like a Spotify playlist.
Jun 13 min read


Addicted to Email? Your Brain Is Wired for It
Peek inside the neuroscience of email overload—how dopamine, cortisol, and multitasking hijack your brain. Learn science-backed hacks to reclaim focus and productivity.
May 184 min read


Understanding First Impressions: The Science Behind Instant Judgement
With every new encounter, you form an immediate impression and another person's immediate impression of you is formed.
May 13 min read


Emotional Contagion in Hospitality: How Nonverbal Communication Shapes Guest Experiences
Whether it’s a hotel, restaurant, or resort, the collective energy of the staff shapes the overall guest perception. Positive emotions are infectious, but so are negative ones.
Emotional contagion—the psychological phenomenon where people unconsciously "catch" the emotions of others—plays a profound role in hospitality.
Apr 213 min read


Embracing Imperfection: The Story of "Oops! I Dropped the Lemon Tart"
The human brain is wired for story. When you wrap your message in a compelling story—whether you’re serving dinner, teaching students, or giving a Monday morning sales pitch—it sticks. Stories spark sensory regions, emotional networks, even mirror neurons that make us feel as if we’re in the story.
Apr 143 min read