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Melissa Hughes
- Feb 1
- 3 min
Neuromarketing: To Buy or Not to Buy
Neuromarketing is in its infancy, but we are learning a lot about unconscious factors that persuade us to buy or not. The right packaging c
Melissa Hughes
- Nov 2, 2023
- 3 min
Can't Sleep? Hide the Credit Cards
Have you ever wondered if those late-night infomercials actually work? Neuroscience tells us why we really need those cheesy products.
Melissa Hughes
- Oct 1, 2023
- 4 min
Are You a Victim of the "Costco Effect"?
Neuromarketing strategies use an assortment of psychological tricks, or priming, to get you to spend more money than you plan.
Melissa Hughes
- Oct 1, 2023
- 4 min
The Power of Psychological Priming
Do you think retailers have the power to prime your brain? More likely than not, it happened the last time you went to the grocery store.
Melissa Hughes
- Apr 27, 2023
- 4 min
Why Personalized Consumer Experiences are so Sticky
Customers value the experience more than the brand. When that experience is personal, it's more meaningful and memorable.