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Melissa Hughes
- Nov 2, 2023
- 3 min
Can't Sleep? Hide the Credit Cards
Have you ever wondered if those late-night infomercials actually work? Neuroscience tells us why we really need those cheesy products.
Melissa Hughes
- Oct 1, 2023
- 4 min
Are You a Victim of the "Costco Effect"?
Neuromarketing strategies use an assortment of psychological tricks, or priming, to get you to spend more money than you plan.
Melissa Hughes
- Oct 1, 2023
- 4 min
The Power of Psychological Priming
Do you think retailers have the power to prime your brain? More likely than not, it happened the last time you went to the grocery store.
Melissa Hughes
- Apr 27, 2023
- 4 min
Why Personalized Consumer Experiences are so Sticky
Customers value the experience more than the brand. When that experience is personal, it's more meaningful and memorable.
Melissa Hughes
- Mar 31, 2023
- 4 min
The Multisensory Dining Experience: How the Brain Tastes Food
Eating is one of the most multisensory parts of our day. But, did you know that the brain tastes the food long before it passes the lips?