WTF? How Typography Hacks the Brain
Everything we read in in print or online is influenced by the font we see much like music in a film. Typography is what language feels like.
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Melissa Hughes
- Jun 15, 2022
- 6 min
The Persuasive Power of Social Proof
What other people say, think and do are among the most powerful motivators. Social proof shows up in every aspect of human behavior.
Melissa Hughes
- Apr 8, 2022
- 4 min
The Power of Psychological Anchors
Psychological anchors influence every aspect of our lives - from perceptions to evaluations to decisions - often resulting in errors.
Melissa Hughes
- Jan 20, 2022
- 4 min
Restaurant Science: The Magic of Menus and Music
From the menu to the music to the server, the brain begins tasting the food long before it even reaches the lips.
Melissa Hughes
- Oct 26, 2021
- 4 min
Scientific Secrets in the Way the Brain Tastes Food
Eating is one of the most multisensory events that we do every single day. There are some fascinating secrets in how the brain tastes food.
Melissa Hughes
- Oct 1, 2021
- 3 min
Sticks and Stones may Break your Bones but Words will Change your Brain
Everyone knows that the words we use make a difference in the way we perceive information, but did you know it actually changes the brain?
Melissa Hughes
- Dec 2, 2020
- 3 min
Can't Sleep? Hide the Credit Cards
Have you ever wondered if those late-night infomercials actually work? Neuroscience tells us that pitching those cheesy products in the...
Melissa Hughes
- Sep 3, 2020
- 4 min
You've Been Framed!
There is a wealth of research that shows how the way information is framed significantly influences our perception of it.
Melissa Hughes
- Feb 19, 2020
- 2 min
Neuromarketing Secrets that Trick us into Spending More
From supermarkets to department stores, retailers employ clever techniques designed to get you to spend more.
Melissa Hughes
- Feb 6, 2020
- 3 min
What's in a Name?
Because customers value the experience more than the brand personalization is essential to connecting with them.
Melissa Hughes
- Feb 1, 2020
- 4 min
Are You a Victim of the "Costco Effect"?
Neuromarketing strategies use an assortment of psychological tricks, or priming, to get you to spend more money than you plan.
Melissa Hughes
- Jan 4, 2020
- 2 min
The Rituals of Brand Loyalty
Consumers will spend more for a brand with an associated ritual because they feel like they are getting a premium product.
Melissa Hughes
- Dec 22, 2019
- 1 min
How Retailers Use Music to Influence Spending
Strategic overhead and in-store music can keep customers in-store longer and increase purchase intent.
Melissa Hughes
- Nov 18, 2019
- 1 min
Have You Been Deceived by the Decoy Effect?
There’s a particularly cunning pricing strategy that marketers use to get you to switch your choice from one option to a more expensive one
Melissa Hughes
- Nov 10, 2019
- 2 min
Strategic Marketing or Retail Trickery?
Do you think retailers have the power to prime your brain? More likely than not, it happened the last time you went to the grocery store.
Melissa Hughes
- Jul 23, 2019
- 3 min
Neuromarketing: The Science of Buying and Selling
Neuromarketing is in its infancy, but we are learning a lot about unconscious factors that persuade us to buy or not. The right packaging c
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