WTF? How Typography Hacks the Brain
Everything we read in in print or online is influenced by the font we see much like music in a film. Typography is what language feels like.
WTF? How Typography Hacks the Brain
The Persuasive Power of Social Proof
The Power of Psychological Anchors
Restaurant Science: The Magic of Menus and Music
Scientific Secrets in the Way the Brain Tastes Food
Sticks and Stones may Break your Bones but Words will Change your Brain
Can't Sleep? Hide the Credit Cards
You've Been Framed!
Neuromarketing Secrets that Trick us into Spending More
What's in a Name?
Are You a Victim of the "Costco Effect"?
The Rituals of Brand Loyalty
How Retailers Use Music to Influence Spending
Have You Been Deceived by the Decoy Effect?
Strategic Marketing or Retail Trickery?
Neuromarketing: The Science of Buying and Selling