Customer complaints are inevitable—but they offer powerful insights into the brain’s reward system, emotional triggers, and perception of value. Discover how neuroscience and psychology can transform negative feedback into opportunities to wow your guests and build lasting loyalty.

Discover how emotional contagion shapes the guest experience in restaurants. Learn the neuroscience of vibe, mirror neurons, and emotional mise en place—and how simple rituals like pre-shift pep talks, energy resets, and celebrating micro-wins transform service teams into five-star experiences.

Discover the surprising brain science behind emojis and how restaurants can use them to boost guest engagement, emotional connection, and brand loyalty. Perfect for World Emoji Day or any day you want to serve smarter.

Whether it’s a hotel, restaurant, or resort, the collective energy of the staff shapes the overall guest perception. Positive emotions are infectious, but so are negative ones. Emotional contagion—the psychological phenomenon where people unconsciously "catch" the emotions of others—plays a profound role in hospitality.

Comprehensive research has discovered “emotional contagion.” Simply put, we don't just coexist; we share the human condition.

Your face can literally change your brain. New research in neuroscience and psychology reveals how adopting a focused “game face” activates the sympathetic nervous system, boosting concentration, confidence, and cognitive performance. Explore how a simple shift in expression can reset your mindset and enhance success—in work, sports, and everyday life.