Whether it’s a hotel, restaurant, or resort, the collective energy of the staff shapes the overall guest perception. Positive emotions are infectious, but so are negative ones. Emotional contagion—the psychological phenomenon where people unconsciously "catch" the emotions of others—plays a profound role in hospitality.

Comprehensive research has discovered “emotional contagion.” Simply put, we don't just coexist; we share the human condition.

The expression we wear doesn't just influence people around us, it also influences our own mood, cognition, and recovery from stress.