Customer complaints are inevitable—but they offer powerful insights into the brain’s reward system, emotional triggers, and perception of value. Discover how neuroscience and psychology can transform negative feedback into opportunities to wow your guests and build lasting loyalty.

Discover the surprising brain science behind emojis and how restaurants can use them to boost guest engagement, emotional connection, and brand loyalty. Perfect for World Emoji Day or any day you want to serve smarter.

Whether it’s a hotel, restaurant, or resort, the collective energy of the staff shapes the overall guest perception. Positive emotions are infectious, but so are negative ones. Emotional contagion—the psychological phenomenon where people unconsciously "catch" the emotions of others—plays a profound role in hospitality.

Comprehensive research has discovered “emotional contagion.” Simply put, we don't just coexist; we share the human condition.

The expression we wear doesn't just influence people around us, it also influences our own mood, cognition, and recovery from stress.