Learn how the brain determines value in restaurants and hospitality. Explore the neuroscience behind guest perception—how dopamine, emotion, and ambiance influence what feels “worth it” and why great experiences outshine price.

Discover how the Contrast Effect influences your decisions, from pricing to perception. Learn the brain science behind this powerful cognitive bias and how it impacts marketing, leadership, and everyday choices.

As incredible as the brain is, it’s also incredibly flawed. We all have biases that make us irrational, and they are completely predictable. Explore how cognitive biases like confirmation bias and anchoring affect leadership decisions, team dynamics, and workplace culture. Learn the neuroscience behind better decision-making and how to lead with more clarity, objectivity, and impact.