The most vocal defenders of any position are usually the least willing to consider a different point of view. There are 3 biases to explain why facts backfire.

Discover why facts don’t win arguments and how personal experience, emotions, and cognitive biases shape conversations, influence beliefs, and boost respectful dialogue.

Why your brain is lying to you: learn how cognitive bias and survival wiring distort perception, shape decisions, and influence behavior—and how brain science can help you think better.

Discover the most common decision-making trap—and how to avoid it. Learn why your brain defaults to pros and cons, the neuroscience behind binary choices, and practical strategies to expand options, reduce bias, and make smarter decisions in work and life.

The human brain processes over 1,000 bits of data per second. It's not surprising that it takes shortcuts. They're called cognitive biases.