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The Deceptive Power of The Decoy Effect
The decoy effect is one of the best known biases violating rational thought. And it has a powerful impact on the decisions we make.
Dec 1, 20243 min read
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Are You a Victim of the "Costco Effect"?
Have you ever walked into Costco planning to buy just one or two things and walked out with a cart full of stuff you don't need?
Oct 1, 20233 min read
2,644 views