Vision is the strongest of our senses. Your brain processes visual information in milliseconds—long before you consciously decide what to order or how to rate the service. And color is the first flavor your brain tastes.

Tipping. It's the little social contract that lives at the end of every restaurant meal. But studies show, it's not just about the service. There are hidden psychological levers that subconsciously influence tipping behavior. Here are six science-backed insights that can help turn good service into generous gratuity.

No restaurateur enjoys negative reviews. But one restaurant discovered the power of a thoughtful response.

Understanding the power of the peak-end effect empowers hospitality businesses to create memorable guest experiences.

From the menu to the music to the server, the brain begins tasting the food long before it even reaches the lips.