How the Brain Creates the Taste of Wine
The simple act of tasting wine is anything but simple. Everything from background music to the sound of the cork pop influence the taste.
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Melissa Hughes
- Jun 15, 2022
- 6 min
The Persuasive Power of Social Proof
What other people say, think and do are among the most powerful motivators. Social proof shows up in every aspect of human behavior.
Melissa Hughes
- Jan 20, 2022
- 4 min
Restaurant Science: The Magic of Menus and Music
From the menu to the music to the server, the brain begins tasting the food long before it even reaches the lips.
Melissa Hughes
- Oct 25, 2021
- 4 min
Scientific Secrets in the Way the Brain Tastes Food
Eating is one of the most multisensory events that we do every single day. There are some fascinating secrets in how the brain tastes food.
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