Restaurant Science

WTF? How Typography Hacks the Brain

Everything we read in in print or online is influenced by the font we see much like music in a film. Typography is what language feels like.

How the Brain Creates the Taste of Wine

The simple act of tasting wine is anything but simple. Everything from background music to the sound of the cork pop influence the taste.

The Persuasive Power of Social Proof

Social proof shows up in every aspect of our behavior and decisions. What other people say, think and do are powerful motivators.

Restaurant Science: The Magic of Menus and Music

From the menu to the music to the server, the brain begins tasting the food long before it even reaches the lips.

Scientific Secrets in the Way the Brain Tastes Food

Eating is one of the most multisensory parts of our day. But, did you know that the brain tastes the food long before it passes the lips?