Discover the most common decision-making trap—and how to avoid it. Learn why your brain defaults to pros and cons, the neuroscience behind binary choices, and practical strategies to expand options, reduce bias, and make smarter decisions in work and life.

In our fast-paced world, we often overlook the small choices we make every day. But these microdecisions have a huge impact on our lives.

Social proof shows up in every aspect of our behavior and decisions. What other people say, think and do are powerful motivators.