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Melissa Hughes
- Mar 22
- 3 min
The Most Common Decision-Making Trap
Despite the leaps and bounds we’ve made in understanding cognition and human behavior, decision-making is quirky.
Melissa Hughes
- Jun 15, 2022
- 6 min
The Persuasive Power of Social Proof
Social proof shows up in every aspect of our behavior and decisions. What other people say, think and do are powerful motivators.