Scarcity is one of the most powerful motivators in consumer behavior. When something is limited, rare, or exclusive, our brains light up with desire. Behavioral scientists call it reactance theory : we don’t just want the thing—we want it more when we think it might disappear.

The human brain is wired for self-relevance. When we evaluate social situations, our default setting is to assume people are watching us.

There are many psychological forces that influence decision making. The Sunk Cost Fallacy is a powerful and sometimes costly trap.

The Ben Franklin effect is a psychological finding that when someone does us a favor they tend to view us more favorably.

Fake news and political propaganda are rooted in the illusory effect. It's a neural glitch that causes us to believe things that aren't true

There is a reason why negative emotions have a greater psychological impact than positive ones. We can thank our ancestors for that.

Most of us would like to believe we are not biased. The question is not "are you biased?" but rather "HOW are you biased. Bias blind spot

The human brain processes over 1,000 bits of data per second. It's not surprising that it takes shortcuts. They're called cognitive biases.

Recent research now identifies how these biases impact team dynamics and group decision-making and can even sabotage team success.