cognitive bias | Neuro Nugget

Feb 8, 20235 min read

The IKEA Effect: Why We Overvalue Our Own Work

The IKEA effect is a fascinating aspect of our psychological wiring and explains how we tend to place more value on things we make ourselves

Apr 8, 20223 min read

The Power of Psychological Anchors

Psychological anchors are powerful influences over our decisions and perceptions. They are everywhere and we rarely even notice them.

Sep 3, 20204 min read

The Framing Effect: It's not what you say, it's how you say it

There is a wealth of research that shows how the way information is framed significantly influences our perception of it.