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The Power of Psychological Anchors
Psychological anchors are powerful influences over our decisions and perceptions. They are everywhere and we rarely even notice them.
Mar 13 min read
298 views


The IKEA Effect: Why We Overvalue Our Own Work
The IKEA effect is a fascinating aspect of our psychological wiring and explains how we tend to place more value on things we make ourselves
Feb 8, 20235 min read
147 views


The Framing Effect: It's not what you say, it's how you say it
There is a wealth of research that shows how the way information is framed significantly influences our perception of it.
Sep 3, 20204 min read
209 views