Eating is one of the most multisensory parts of our day. But, did you know that the brain tastes the food long before it passes the lips?

Everything we read in in print or online is influenced by the font we see much like music in a film. Typography is what language feels like.

The simple act of tasting wine is anything but simple. Everything from background music to the sound of the cork pop influence the taste.

"Words Matter" is more than a catchy tagline. The words we speak, hear, & read physically and chemically change the way the brain functions.