Hospitality is typically about perfection. But there is a way to break the rules in the right way. Benign violation theory is a quirky, science-backed concept from humor psychology that shows how a dash of the unexpected can turn ordinary moments into unforgettable experiences.

Stress is an inevitable part of life. But for some, it’s a major distraction. The good news is there is a simple brain hack to combat it.

Putting pen to paper does more than just record your thoughts. It actually rewires your brain and improves cognition and memory!

At Danny Meyer’s Union Square Hospitality Group (USHG) restaurants, hospitality is not just a service—it’s a psychological experience.

Fonts are silent storytellers. They set the tone, evoke emotions, and communicate the restaurant’s personality before you even read a word.

Negative restaurant reviews— a manager's nightmare, right? Not always. Savvy restaurateurs use psychology to create marketing opportunities.

Whether we realize it or not, successful brands have mastered the art of nudging us towards our goals. It's called the goal gradient effect.

Our world is built to flood your brain with fake dopamine. The problem is fake dopamine burns out quickly and keeps you chasing another hit.

In our fast-paced world, we often overlook the small choices we make every day. But these microdecisions have a huge impact on our lives.

Maybe you've dreamed about how happy you'd be winning the lottery. Not so fast... Research shows that material possessions and financial gains only give us a temporary boost in happiness.

The human brain is wired for self-relevance. When we evaluate social situations, our default setting is to assume people are watching us.