Understanding the power of the peak-end effect empowers hospitality businesses to create memorable guest experiences.

Social proof shows up in every aspect of our behavior and decisions. What other people say, think and do are powerful motivators.

New research suggests people are open to opposing thoughts when they come from a place of personal experience, not facts.

In 2005, a group of outgoing twenty-somethings were about to embark upon the opportunity of a lifetime. They had signed up for a reality...

Understanding how bias changes the brain - quirks in the way we think and the way we think we think.

Have you ever noticed how many things come in threes? The 3 little pigs, 3-ring circus, 3rd time is a charm. The brain loves threes!

We'd all like to think our thoughts and decisions result from a conscious deliberate process. But, research says otherwise.

The brain thinks in metaphors that have a powerful influence on the way we think and act. It's called embodied cognition and it's powerful

The Ben Franklin effect is a psychological finding that when someone does us a favor they tend to view us more favorably.

As amazing as the human brain is, it's also very lazy. The easier info is to process the more we like it, believe it and trust it.

How receptive are you to understand why someone disagrees with you rather than persuade that person to see it your way?

There is a reason why negative emotions have a greater psychological impact than positive ones. We can thank our ancestors for that.

Most of us would like to believe we are not biased. The question is not "are you biased?" but rather "HOW are you biased. Bias blind spot

The IKEA effect is a fascinating aspect of our psychological wiring and explains how we tend to place more value on things we make ourselves

There is a secret to becoming more likable and it's remarkably simple. Psychologists call this phenomenon the "reciprocity of liking."

The most vocal defenders of any position are usually the least willing to consider a different point of view. There are 3 biases to blame.

We'd all like to think that we are rational thinkers and decision makers all the time. As amazing as the brain is, it's also very flawed.

There is a wealth of research that shows how the way information is framed significantly influences our perception of it.

Do you ever cut yourself a break while holding others 100 percent accountable? It's fundamental attribution error and we all do it.

The human brain processes over 1,000 bits of data per second. It's not surprising that it takes shortcuts. They're called cognitive biases.