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Melissa Hughes
Dec 1, 20243 min read
The Deceptive Power of The Decoy Effect
The decoy effect is one of the best known biases violating rational thought. And it has a powerful impact on the decisions we make.


Melissa Hughes
Feb 1, 20243 min read
Neuromarketing: To Buy or Not to Buy
Neuromarketing is in its infancy, but we are learning a lot about unconscious factors that persuade us to buy or not. The right packaging c

Melissa Hughes
Oct 1, 20233 min read
Are You a Victim of the "Costco Effect"?
Have you ever walked into Costco planning to buy just one or two things and walked out with a cart full of stuff you don't need?


Melissa Hughes
Jan 4, 20202 min read
Brand Rituals that Create Consumer Loyalty
Consumers will spend more for a brand with an associated ritual because they feel like they are getting a premium product.