The decoy effect is one of the best known biases violating rational thought. And it has a powerful impact on the decisions we make.

Have you ever walked into Costco planning to buy just one or two things and walked out with a cart full of stuff you don't need? Discover the Costco Effect—how anchoring, scarcity, and priming trick your brain into overspending. Learn the psychology behind shopping smarter.

Neuromarketing is in its infancy, but we are learning a lot about unconscious factors that persuade us to buy or not. The right packaging c

Consumers will spend more for a brand with an associated ritual because they feel like they are getting a premium product.