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Melissa Hughes
- Feb 1
- 3 min
Neuromarketing: To Buy or Not to Buy
Neuromarketing is in its infancy, but we are learning a lot about unconscious factors that persuade us to buy or not. The right packaging c
Melissa Hughes
- Oct 1, 2023
- 4 min
Are You a Victim of the "Costco Effect"?
Neuromarketing strategies use an assortment of psychological tricks, or priming, to get you to spend more money than you plan.
Melissa Hughes
- Jan 4, 2020
- 2 min
Brand Rituals that Create Consumer Loyalty
Consumers will spend more for a brand with an associated ritual because they feel like they are getting a premium product.
Melissa Hughes
- Nov 18, 2019
- 1 min
Have You Been Deceived by the Decoy Effect?
There’s a particularly cunning pricing strategy that marketers use to get you to switch your choice from one option to a more expensive one