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Fundamental Attribution Error: Why We Judge Others Unfairly
Do you ever cut yourself a break while holding others 100 percent accountable? It's fundamental attribution error and we all do it.
Aug 19, 20204 min read
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Brand Rituals that Create Consumer Loyalty
Consumers will spend more for a brand with an associated ritual because they feel like they are getting a premium product.
Jan 4, 20202 min read
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