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Backstage Pass: The Science Behind Hospitality that Rocks
Where brain science meets service brilliance
 
In today’s high-stakes, high-expectation hospitality world, good service isn’t enough—it has to rock. That’s where Backstage Pass comes in. This 96-page full-color, high-energy, science-backed guide takes you behind the curtain to explore how guest experiences are shaped in the brain—and how hospitality pros can use that knowledge to serve smarter, lead stronger, and create unforgettable moments.
 
Choose your format:
 
Digital Edition – $39 (Add to cart above for immediate download)
Instant download. Shareable across your team or multiple locations. Ideal for managers and trainers who want to print, email, or post key tools right away. 
 
Print Edition – $49 (Click here to order the Print Edition)
Get the full-color printed version shipped to your door—perfect for break rooms, training binders, and 1:1 coaching with your team. (Ships within 48 hours of purchase.)
 
 
A NO-BRAINER BUNDLE - Get Print and Digital - $55 
For only $6 more than the digital edition, get the best of both worlds. Keep a hard copy on hand and share the digital tools with your team. Smart, flexible, and budget-friendly. A $33 savings makes this a no-brainer! (Print editions ship within 48 hours; digital available immediately. Discount applied at checkout.)
 
Whether you're a restaurant owner, general manager, trainer, or hospitality pro, Backstage Pass will become your go-to playbook for building team culture, elevating service, and standing out in a sea of sameness.
 
  • The Guest Brain, Decoded: Learn how trust, delight, and emotion are wired in the brain—and how to trigger them on purpose.
  • Real-World Case Studies: See what legendary hospitality looks like (and how to train for it).
  • Team-Ready Tools & Posters: Keep the science of hospitality top of mind with printable checklists, cue cards, and laminated posters.
  • Rockstar-Inspired Design: Training should never be boring—and this one isn’t. It looks as fun as it reads.
  • Built for Action: No fluff. Just neuroscience you can use right away to improve service, shift culture, and boost team energy.
 
 
🧠 Perfect For:
  • Restaurants, bars, cafes, and hotels
  • Hospitality teams looking to raise the bar
  • Operators who want brain-smart service strategies that actually stick
  • GMs and multi-unit leaders ready to turn culture into their competitive edge
 
Backstage Pass isn’t just a book—it’s a brain-powered toolkit. It fuses neuroscience, behavioral science, and hospitality know-how to help you level up your hospitality!  
 
 
 
Download the FREE SAMPLE to get a taste of the value you'll get. 

Backstage Pass: DIGITAL edition

$39.00Price

Bundle Print and Digital - save $33!

    • General Managers who want to level up service without long, boring trainings.

    • Trainers + Ops Leaders looking for fresh ways to inspire teams and reinforce great habits.

    • Multi-Unit Operators who need brain-smart resources to scale culture across locations.

    • Hospitality Pros who believe good service isn’t good enough—it should blow people away.

    Whether you manage a fine dining restaurant, a national brand, or the coolest dive bar in town, Backstage Pass is your tool for turning ordinary shifts into exceptional guest experiences.

    • The Neuroscience of WOW: How the guest brain processes safety, delight, emotion, and memory.

    • Real Hospitality Stories + Surprising Science: Connect the dots between behavior and brilliance.

    • Applicable Strategies + Posters: Keep brain-smart service top of mind

    • Rockstar Vibes Only: Bold visuals, music metaphors, and zero corporate fluff.

     

    This isn’t your average training manual.
    It’s part science, part story, part swagger.

    If you're a GM, trainer, or team lead who wants to level up the guest experience one shift at a time—Backstage Pass is built for you.


    Because the guest experience shouldn’t be mediocre. It should be exceptional!

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