Hardwired for Hospitality

Train Your Team to Deliver Exceptional Guest Experiences—Every Shift, Every Guest, Every Time

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Exceptional service isn’t about scripts or checklists—it’s about emotional chemistry. When hospitality teams understand how the brain processes connection, stress, and satisfaction, they can turn everyday interactions into lasting guest impressions. In this energizing keynote, Dr. Melissa Hughes delivers the brain-based blueprint for building emotionally intelligent teams that deliver with consistency, empathy, and purpose—without burning out.

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From the front desk to the help desk, attendees will discover how to embed neuroscience into service training, strengthen team morale, and create a culture where service excellence is the default setting. This session equips hospitality leaders to elevate both mindset and performance—transforming service from a task into a connection.