BACKSTAGE PASS:

The Science Behind Hospitality that Rocks

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What if you could deliver hospitality that doesn’t just impress—but electrifies?

In this high-energy, science-meets-service keynote, Dr. Melissa Hughes pulls back the curtain on what truly makes guest experiences unforgettable. Through the lens of neuroscience and psychology, she reveals how to design emotionally resonant touchpoints, build team energy, and create encore-worthy moments that drive loyalty and rave reviews.

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Packed with practical insights and “why didn’t I know this sooner?” science, this session will leave hospitality professionals inspired to rethink every shift as a performance—and every guest as a VIP!