CRAVEABLE BY DESIGN: The Brain Science of Exceptional Dining 

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Every meal is a memory in the making—but are you shaping it with intention? In this deliciously insightful keynote, Melissa takes restaurant professionals on a journey through the guest brain, revealing how neuroscience and behavioral science can elevate every moment of the dining experience. From the way menus are read to how ambiance affects appetite, guests are constantly interpreting cues that influence perception, satisfaction, and loyalty—often without even realizing it.